CONTEXT

We are wired with the ability to convert thoughts, observations, experiences & imagination into stories, films, music, design, dance or other creative forms to create a better understanding, inspire role modelling, boost up emotional connections & make lasting, deeper & wider impacts.

Every culture & every person has something unique to offer to a global audience. The global audience also needs such non-verbal presentations for joy, inspiration & broader cultural intelligence to create better human understanding & positive impact.

A creative professional with a calm mind & creative intuition can capture the relevant experiences for a more substantial & lasting impact on life-relevant themes like 'Work-lIfe balance' if there is a direct connection between the creative professional & audience. Visionaries can go a step further to orchestrate creative professionals with diverse skills & perspectives for a transformative narrative.

However, non-creative forces in power with producers, financiers, marketers, legal professionals, middlemen, gatekeepers & platforms advise the creative professional to focus on creative functions & lure him with big future opportunities to keep him dependent. Such non-creative forces dictate decisions & leave little money, freedom & direct connection with the audience. Subjective expectations of those with money, power or name, aggressive promotion, copying standard themes for easy acceptance, celebrity cult, anonymous algorithms & social media mislead the audience & distort the balance in favour of quantity over quality.

Fight for survival, the chase for a big name or money, pressure to remain relevant, multi-dimensional challenges, fluctuating volume & consequent stress make a passionate, creative professional 'Yes man' or opportunist. This makes him oblivion to his weaknesses & disruptive risks or opportunities. This affects his lifestyle, health, dependable/ committed relationships & creativity.

Connecting creative professionals & audience

Web3 will unleash global decentralised ecosystems for diversified Art & Entertainment with the following game-changing transformation:

• Every creative professional can leverage global access to democratically create events or campaigns & connect to communities with diverse economic, geographic & demographic backgrounds & set a narrative that can have global resonance.
• A wide range of formats, channels & languages will offer multiple options to reach out to. 
• A creator owns rights to his creation & can protect IP rights & relationships linked to his laptop IP address on the blockchain. The blockchain database is widely distributed across millions of computers on the blockchain. There is no dependence on any platform like Netflix or Youtube. The Trust chain of relationships keeps continuously expanding. There are fewer extremes of excitement & frustration.
• The owner creates the Nonfungible Token (NFT). NFT programs can encapsulate rights, privileges & terms linked to script writing, film production, post-production, promotion etc., including recurring royalty for the future.
• Creators can form a participatory community by offering a token stake, inviting participation in the creation process from the beginning & sharing capital appreciation of tokens with the progress & success of work. Such tokens can be sold & resold. They can create a Decentralised Autonomous Organisation (DAO) for common interests with voting rights in proportion to the value of the stake.
• The computer program can ensure revenues flow automatically to the respective online wallets, including DAO.
• Decentralised investors, studios & steamers will get predictive data to decide the financial commitment. 
• Artificial intelligence & power tools will support creative professionals in making invisible patterns visible & avoid subjective bias.
• Metaverse will be game -changer to make real life an immersive experience.

Friendly Mentors can offer lifetime mentoring to creators to build their creative work & consistently evolve by leveraging the game-changing technology of blockchain, democratisation, collaborations & community.