Our Purpose is to inspire everyday actions to make the world a better place.
• Everyone can make a positive impact.
• Purpose provides meaning to people and to organizations.
• Purpose-driven people and organizations who take action can transform the world for
• All projects should be economically, socially and environmentally sustainable.
• Profitability is compatible with a positive impact on the world.
• Technology empowers purpose to scale positive impact.
• Purpose over problems and solutions.
• Lasting positive impact over short-term focus.
• Collaboration over competition.
• Collective & personal well-being over self-interest.
• Actions over intentions.
We follow these principles in order to achieve what we value…
• We promote a purpose-oriented mindset to impact the world positively.
• We imagine a better world and solve the challenges to achieve it.
• We measure, incentivize and verify to ensure a lasting positive impact on people
and the planet.
• We increase profitability by maximizing positive lasting impact.
• We can increase the total wealth of the ecosystem through reciprocity.
• We adopt and promote an abundance mindset.
• We increase access to new and existing opportunities by embracing
• We take purpose-driven decisions while being conscious that we are
accountable to the global ecosystem.
• We execute concrete actions to improve our environment.
• We foster and encourage others to make them act to improve the world.
Lastly, we describe with greater detail the values and their principles in
order to make everything more understandable…
Purpose over problems and solutions.
To achieve purpose-driven goals, many problems need to be solved by implementing
one or more solutions. If you can imagine it, you can do it.
We promote a purpose-oriented mindset to create a positive impact in the
Purpose-driven mindset means becoming aware of and aligning our actions with the
motive that inspires us to act. This invites us to identify problems and formulate
potential solutions that generate a positive impact.
We imagine a better world and solve the challenges to achieve it.
Starting with what we want to achieve enables us to identify and understand the
challenges that need to be solved along the way. We look for different solutions, and we
embrace change to progress.
Lasting positive impact over short-term focus.
The short-term focus has become endemic in business, politics and leadership. We value ensuring
both immediate and lasting positive impacts.
We measure, incentivise and verify to ensure a lasting positive impact on
people and planet.
The intent of positive impact needs to be accompanied by key metrics that measure
and certify the impact on people and the planet. New forms of incentivisation are required
to drive a change in behaviour towards delivering lasting positive impact.
We increase profitability by maximizing positive lasting impact.
The path to profitable and sustainable initiatives and organizations is through focusing
on delivering a lasting positive impact on people and the planet.
Collaboration over competition.
Competition leads to innovation. Collaboration generates impact.
We can increase the total wealth of the ecosystem through reciprocity.
In this environment, all stakeholders will generate actions and initiatives with
a greater positive impact to achieve sustainability in social, environmental, and
We adopt and promote an abundance mindset.
A mindset focused on detecting infinite opportunities, or an abundance mindset will give
people and organizations the freedom to collaborate.
Collective & personal well-being over self-interest.
We recognise that all life forms are interdependent. We recognise that contributing to
well-being beyond ourselves creates equilibrium.
We increase access to new and existing opportunities by embracing
We use technology to connect people and organizations to maximise positive
impact and unleash the potential of all human beings.
We take purpose-driven decisions while being conscious that we are
accountable to the global ecosystem.
We hold ourselves accountable and act responsibly for our daily decisions
and their long-term consequences. After all, it is in our hands.
Actions over intentions.
Go beyond a declaration of intentions. Make the decision to act and mobilise to generate
We execute concrete actions to improve our environment.
Any positive action is valid, and every moment is a good one to implement it. It is time
to take action. Let`s activate change by example.
We foster and encourage others to make them act to improve the world.
All individuals, with our actions, can foster change in others.