Orchestration for transformative human & economic impact
Like a frog in warm water adapting to slow heating till it becomes impossible to step out, our monkey mind is vulnerable to role or condition-driven instincts, rules-driven inflexibilities, external sensitivities & resultant inertia, anxieties, stress or distractions. Like a weak link in the chain, aggravation of any one weakness can make life miserable.
On the other hand, with spiritual enlightenment and a stress-free, calm mindset, we can evolve along Maslow's Pyramid to channel our time, attention, emotions, inner energy & creative intuition for a larger purpose & initiative to learn, guide & encourage others to tap the collective creative potential for well-being, innovation, progress & unity for a better life.
In the Indian epic Mahabharat, God, in his incarnation as Krishna, takes up the role of Sarthi (charioteer) for Arjuna to give a timely nudge on the battlefield to rise above attachments & dilemmas for transformation. Accelerated Digitalisation can now facilitate purpose-driven global collaborations & real-time personalised nudges for Next Normal.
Value Proposition & Business Model
This online Membership platform with aligned local clusters will orchestrate the following:
a) Discovery of a larger long-term purpose to prioritise & balance based on impact on the purpose.
b) Multi-disciplinary ecosystems with shared values under one roof for cohesive response
c) Holistic understanding of life's journey to evolve for better choices & consistent practice.
The Value proposition offered to members will be the following:
Stress-free mind, happy, healthy living practices, rejuvenation in nature & Cross-cultural learning.
Personalised mentoring for Holistic lifelong evolving & work-life balance to remain relevant in changing times & tap potential.
Synergies of Startups, Investors & professionals, transversal technologies & innovative models for scalable & sustainable impact
Mentoring & syndication for finance & distribution to democratise the creative profession & co-create positive cultural impact
The value proposition for partners on the platform will be the following:
- Cross-learning & techno-marketing-investment support for upgradation & scalability
- Co-branding, upfront understanding with customers & investors & stability of business
The Business Model Canvas image below explains how the above will work.
The Ecosystem will use the Kajabi platform & tap its following strengths & features:
A) Kajabi has been in business for the last ten years. Its revenue has been more than $4 billion, it has built more than 1,00,000 businesses & it has created more than 3,00,000 products.
B) It offers flexible engagement. It facilitates Membership, Courses, Coaching calls (with scheduler integration with calendar), Podcasts, Digital Events, Blogs, Newsletters, Community (with gamification, leaderboards & accountability tools), Payment integration & Performance Analytics
C) Membership platform will enable regular dripping of content in the Member's login.
D) Partnership with Technology, Marketing, Investment, Legal & other Consultants will enable technology customisation or upgradation, marketing campaigns, funnels, CRM, investment syndication & multi-dimensional support